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User behavior analytics

Understand user behavior with big data analytics based on gap-free data

Analyze user behavior to optimize customer experience

Dynatrace behavioral analytics provides out-of-the-box insights into user behavior powered by artificial intelligence, leveraging end-to-end monitoring of every single customer journey.

  • Focus on relevant entry points and conversions when optimizing performance.
  • Track customer adoption to maintain focus on important new-feature development.
  • See where your customers are dropping off and eliminate costly technical issues.

Compare behavior and conversions across all channels

Customers access your applications from multiple web browsers, mobile devices, and geographic regions.

  • Segment user behavior analytics by satisfaction, device, location, app version, operating system and many more.
  • Track user experience, conversion metrics, bounce rates and traffic.
  • Drill down into any customer journey.
Omni-channel analysis makes it easy to compare user experience, bounce rates, conversion rates, and traffic across each of your marketing channels.
Leverage PureLytics to learn more about your customers and answer user-behavior questions based on real-time data.
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Dynatrace gave us a single source of business truth that allowed us to monitor customer experience across all channels of engagement, including web, mobile and online check-in services.
Haluk Yüzücü Infrastructure & Operations Manager at Pegasus

Resolve user complaints instantly

With Dynatrace you can know why a user is calling your support team even before the conversation starts.

  • Look into the details of individual user sessions to resolve difficulties.
  • Whether it's slow performance, errors, or application crashes, Dynatrace pinpoints the underlying root causes.
  • Share actionable insights with relevant stake holders in operations, development, marketing, and support.
Know in seconds when a user experiences technical issues during their interaction with your application.
Reduce hours of manual troubleshooting down to seconds with our breakthrough analytics engine.
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As an online retailer, website and mobile performance is critical to us because it directly correlates with the customer experience and revenue generation. That’s why we rely on Dynatrace.

Sign up for Dynatrace behavioral analytics today!

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Organizations transforming with Dynatrace

See customer stories

A Leader in the 2023 Gartner® Magic Quadrant™ and ranked #1 in the Critical Capabilities for APM and Observability reports

See why we’re positioned furthest for Vision and highest for Execution in the Magic Quadrant, and ranked #1 in all Use Cases in the Critical Capabilities Report for Application Performance Monitoring and Observability.

Gartner Magic Quadrant for Application Performance Monitoring and Observability 2023
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